3 years ago
Ep.26 – The Ben Franklin Effect
One of the best ways to get people to like you...is to ask them to do you a favor.
Episode Notes
Ben Franklin discovered that he was able to ingratiate himself to his most ardent enemies and critics by asking them to do him a favor. This outrageously counterintuitive strategy is the most famous example in our foray into the psychological minefield that is cognitive dissonance.
https://en.wikipedia.org/wiki/Ben_Franklin_effect